Hugo Boss Hong Kong Flagship Stores Grand Opening

Hugo Boss hosted a HUGOE party on Thursday 27 March, 2014 to herald the opening of not one, but two flagship stores in Hong Kong. With a flagship opening on each side of the Harbour (in Central and TST) what better way to celebrate than a party on the harbour itself, in between the two stores.

While a select few were invited to the Central store to view the Autumn-Winter 2014 collection, it was the larger 1000 invitees after-party at Pier 7 that had socialites and fashionistas flocking. Womenswear artistic director Jason Wu flew out for the event, that overflowed with champagne until well past 1am.

A specially designed lit up LED dance floor (think Saturday Night Fever) was produced for the event, which provided a perfect backdrop for the danceable 80’s and pop tunes, spun by none other than Solange Knowles (pre elevator-gate).

Also spotted at the event was Wolf of Wall Street Australian hottie, Margot Robbie and Hong Kong’s own international movie star Chow Yun Fat.


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