The world’s largest Miu Miu store opened on Peking Rd, Hong Kong on Wednesday 8 January, 2014.
The huge 1000 sqm store celebrated by effectively removing all but a handful of their accessories, to make room for the throng of guests to party. Also taking up space previously heralded for the brand’s actual clothing, was super stylish hipster Hong Kong DJ queen, DJ Eve Speciall, who spun old school disco tunes, interlaced with newer artists, such as Lana Del Ray and Daft Punk. It was a positively festive playlist that parlayed to the throngs lining up to the amazing seafood riches on display.
Something I have not seen at a store opening like this, there was an ocean’s worth of seafood available on the 2nd level of the store (after being served canapes on 1st floor, guests slowly heard whispers of the feast of riches further up the massive store), including scallops, prawns, oysters..even lobster. However, venturing up one flight even further, there were chefs on hand to attend to your sashimi dreams. Complete with serve yourself wasabi, ginger and sake stations. Simply amazing – and also understandable why clothing was removed prior to the Hong Kong hoards gorging on these seafood riches!
Among the famous Asian names in attendance: Angelababy, famous Korean actress and singer Park Shin Hye, Joanna Ho, Hilary Tsui, Kathy Chow, Jennifer Tse and Japanese actress Kiko Mizuhara, who waved to fans as she arrived in a printed look from Miu Miu’s resort collection, styled with denim jacket, bangles and pearls.