Billabong Store Opening

40 year old Aussie surf brand, Billabong, opened their first stand alone store at new shopping mall Hysan Place on Thursday 6 September, 2012.

Following on from their Taiwan store, which opened in 2010, the new Billabong concept store has a beach house–inspired façade, brick walls and plants. Prominent elements to support the urban-lifestyle-meets-beach atmosphere at the Hysan Place location.

For the opening night party, vodka and energy drinks were served as a popcorn machine, icecream cart and a dress up photo box provided the carnival teenage like entertainment, synonomous with the brands target demographic.


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