MAC Cosmetics launched their Style Seeker collection with special guests Chrissie Chau and Fiona Sit on Friday 10 August, 2012. A huge warehouse in a nondescript Chinese building in Wan Chai was transformed into a colourful array of activities. With each reflecting the new colour scheme of the new collection.
The colour coordinating even went as far as the drink selection, with carefully selected brown and orange hued drinks, such as White Sangrias, Bourbon and Pimms (alongside non-alcoholic OJ’s) circulated liberally for the very large fashion conscious crowd.
Also occupying the huge space were a number of make-over stations so those in the crowd could get a professional make-over in the new colours, photo stations with tribal inspired models, and a large stage, where African dancers kicked of festivities to Shakira’s “Waka Waka (This Time For Africa)”.
While the event executed and planned around the collection theme was fantastic, the collection theme itself somewhat underwhelmed me. The matte lipsticks are great, but overall I think MAC may be trying to do too many collections a year and wearing out the creative juices. This being said I loved the collection prior to this “Hey! Sailor” and thought the packaging and colours were well thought out. Perhaps the new collection as style seeker is too loose, and perhaps sticking with a more narrow Africa focus may have worked better? Even the description seems quite convoluted.
As M.A.C describes the new collection:
Fall color surfaces in tones influenced by the spirit and style of the global wanderer. She has a knack for juxtaposing vintage, ethnic flea markets, and avant-garde into stunning original looks. Camden market, marché aux puces, the slick road, moroccan bazaars– her eye wanders; her suitcase overflows. She brings it all home for a look as eclectic and fashionable as she is. From this world of wanderlust MAC interprets a vivid color collection. Translucent buildable powder blushes add glow. Eye shadow duos for brilliant sultry effects punctuated with fluidlines. Classic mattene lipsticks is revived for dramatic dense color that last for hours. Lipglass get fresh flair in new shades and nail lacquers in jewel tones and metallics extend the opulence to the tips of the fingers.