Swiss high-end brand Bally invited selected VIP’s to attend a preview of their 2012 Spring/Summer Collection at their Times Square store on Thursday 8 March, 2012.
Mini creme brulee’s, decadent chocolate truffles (it’s a Swiss company after all.. chocolate was bound to feature) and French champagne made the rounds of the modern classic store, as guests watched the preview of simple lines and overall modern, yet classic aesthetically appealing pieces.
The models chosen were healthy, clean-shaven and preppy looking, which for myself translated to a more wearable appeal and attainable look.
Of note, Australian supermodel and Victoria’s Secret angel Miranda Kerr is the current face of Bally. She looks stunning in a new fashion ad campaign that was shot amid sparkling Swiss lakes and breathtaking alpine views surrounding the resort town of Gstaad.