Tod’s celebrated its iconic D Bag with an exhibition in the halls of famed shopping centre, Pacific Place. The retrospective takes a look at the famous bag, from its inception in 1997 until now. With the exhibition running from April 1- 3, I attended a launch cocktail event on Thursday 31 March, 2011.
Being in such a cramped, open to public area, my friends and I were very surprised to see iconic Hong Kong actress (and Bond girl) Michelle Yeoh attend as the guest of honor. She personalized one of the D Bags on display, with a design that featured swallows and branches of peace to convey the message of peace and love in support of the people who were effected by the recent earthquake in Japan. The bag is to be auctioned off at a silent auction with proceeds to benefit the relief efforts in Japan with a starting bid price of HK$9800.
A Tod’s bag artisan was also flown in from Italy to demonstrate the making of Tod’s D Bag. As he worked away among the champagne swilling crowd, I was amazed to discover it takes around 2 and a half days to make one of these bags and each bag is made by skilled craftsmen by hand with meticulous attention to detail.
The exhibition itself highlighted how far the D Bag has come since it was first launched back in 1997, showing how the bag (another celeb favourite) has evolved over the years yet still remains loyal to its roots – classic, versatile and understated luxury.