Diesel Island Ambassador Party

Hosted by Josie Ho and Sam Lee at Diesel’s Queens Rd, Central store on Wednesday 13 April, 2011, the Island Ambassador Party was a highly creative take on creating a brand new country – DIESEL ISLAND – Land of the Stupid, Home of the Brave.
With music playing by DJ Becareful a.k.a. Sam Lee and Frankie Lam, guests were greeted at the door with their own passports to the new country. Polaroid photos were provided for passport photos and other great branding ensued throughout, such as new country anthem lyrics on the wall, branded pillows, Asahi beers in branded stubbie holders and Belvedere island cocktails, among other very hip touches.


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