To the right please see coverage in Japan Sports Graphic magazine on ACL Nikon Field Photographer Program. Yes, I don’t know what the article is saying either, but the images look rather good, showcasing probably the most popular and ingrained sponsor leverage activity in the ACL.
Arranged by our advertising company Dentsu, the ACL Nikon Field Photographer Program allows Japanese consumers to act as “paparazzi” at ACL games.
Prior to the match they are given lessons on how to operate their Nikon cameras, then they are given access to photograph players at pre-game warm up. Finally, during half-time break they are shown how to print out their photos and given photo folders to place their new keepsake images in.