NBA.com/HongKong Launch Party

On Friday 24 April, 2009, NBA launched their stand alone Hong Kong website.  To celebrate this launch and the start of the NBA playoffs,  the NBA and Tom.com hosted the NBA.com’s Hong Kong Launch Party at Cliq nightclub with the help of online social community website alivenotdead.com who provided the bulk of the crowd in attendance. 

alivenotdead.com artists performed to the electric crowd including 24 Herbs, MC Jin Terence and DJ Miss Yellow.

Other entertainment had a decidedly USA sport match feel, with an abundance of activities around the club, such as playoff action on multiple tv screens, hoop competitions, mini burgers and hotdogs, pop corn machine, cotton candy machine, Gatorade ice chest and the un-Americana Tsing Tao’s.

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