1010 & LUXE City Guides Mobile Launch Party

Business traveller favourite (as well as my own personal favourite) LUXE City Guides launched a unique mobile download option in Hong Kong on Friday 29 January, 2010.  The slim city slicker guides are already chock full of self-confessed “hyper-opinionated” options, and while hotel and spa recommendations are of the 5-star price range – the activities, restaurants and bars I have always found to be spot on!

The only trouble with LUXE guides are their lack of maps and while they are updated yearly, even then I have found myself wandering the confusing streets of Seoul trying to find a restaurant that I later found out had just closed.

With their new mobile application however, maps and images are now available. Still catering for business travellers, now the guides can be saved on most smart phones, where you can bookmark favourites, plus click phone numbers in the guides to automatically be put through. Adding to this, once downloaded, you don’t need to access internet to look up items. Considering how travelling you would probably forgo taking a travel book, but would never give up the Crack-berry, it is such a smart idea I am surprised no other travel guide has thought of it previously!

To launch the event, LUXE and key Hong Kong mobile carrier 1010 launched a swish party at new upscale Hong Kong hotel The Upper House.

This media launch was very informative, without being dry. It showcased how this application is extremely beneficial and gave free downloads to the media present.

Vero chocolates, French Chardonnay, Hong Kong international film actor Terence Yin, free LUXE Guides (for those unable to download) and a wealth of luxury giveaways (I won a night at Jia Hotel in Hong Kong, my friend a night at The Upper House) rounded out a fabulous launch event for an early Friday evening.


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