Where’s your Wookie?

Looks like I wasn’t the only one intrigued by this new line developed by adidas…my favourite social columnist Andrew Sun wrote in today’s South China Morning Post about the new adidas initiative today.

I love the three stripe branding on the storm troopers, adidas never ceases to amaze me on what they can brand (I simply love it!) but must say, am somewhat intrigued by the timing of this idea. Why now? Imagine if this line had been released a few years back with the Star Wars prequels in cinemas…it would have been a sales bonanza (not that it won’t be now mind you).

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