May the force be with adidas

I kept seeing these random yet small posters stuck outside the various adidas stores in Mong Kok last night and wondered what was that all about?

Great guerilla marketing I guess, because I soon did some research and found out that adidas is launching a new Star Wars inspired line. How kitch! I love it!

http://hypebeast.com/2009/11/adidas-originals-2010-springsummer-star-wars-collection-preview/

This is one launch I would LOVE to go to! Star Wars party, bring it on!

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