“The Cricket Show” MILO Have-A-Go Story

 

Michael Clarke/MILO Have-A-Go The Cricket Show Channel 9 story, which was organized and overseen by myself from initial idea to fruition (filmed Dec 2006, aired Jan 2nd 2007).

The idea came to me as Australian Test Player, Michael Clarke is the only current Australian team member to have started his cricket playing career as a MILO Have-A-Go child (the introductory program for children between ages of 5-8 years old), thought having him interact and ask questions of some current MILO Have-A-Go children could provide a good story angle.

This proactive value-ad on was solely driven through myself, with mutual benefits for both MILO and Cricket Australia’s Game Development department and their junior development programs. The segment was aired to senior management/board members by General Manager, Game Development of an example of how Cricket Australia can be proactively marketing cricket’s junior development programs better.

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