KFC Twenty20 Corporate Hospitality

I undertook the role of Corporate Events Manager in addition to my normal responsibilities and organised and managed the Cricket Australia corporate hospitality room for the KFC Twenty20 International. This came as a result of my own initiative of seeing if we could stretch the budget further and have a “funked-up” cocktail function, rather than boring stale table of ten as contractually required to do. For the same budget, I conceptualized and managed this high profile VIP event, managing the process from idea to fruition for the KFC Twenty20 International on January 9, 2007.

This event was highly received among both: senior management, the sponsor KFC, high-profile invitees (including The Wiggles, Will Anderson, Sydney Swans footballers and Eric Bana) and garnered half page spread on the event in Sydney’s The Daily Telegraph “Sydney Confidential”. Excellent feedback also resulted in senior management and Chief Marketing Officer of Yum! Restaurants International branding the event the ‘best corporate hospitality Cricket Australia has ever hosted’.

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